ABOUT THE SHOW

Thank you so much for your interest in sponsoring my new podcast Today By The Way. I envision Today By The Way as a personal blog in podcast form. In my short 15- 20 minute episodes, I’ll share recommendations with listeners, riff on pop culture headlines, and encourage moms of young children as they start their day. I’d love to partner with brands who are eager to connect with an audience of tech savvy, young mothers. I want to partner with relevant companies who not only want to reach an audience of moms but who also want to support Today By The Way’s mission to offer a sense of camaraderie, confidence, and convenience to women all over the world.

Did you know that 67% of podcast listeners like hearing in-show ad testimonials? Podcast advertising has proven to be an excellent ROI for companies of all sizes, and I’d love to have you as one of my sponsorship partners. Listen to my latest episodes to hear my host-read ads in action or press play below to hear a midroll ad at the 6:50 mark:

SPOnsorship opportunities

Today By The Way is the new solo podcast of Indiana Adams.

For over a decade, through her personal blog, social media presence, bloggers’ conference, and other podcast work, Indiana has established herself as a trusted friend on the internet as she has been very selective about the brands she’s partnered with. To that end, her readers and listeners value her opinion, honest reviews, and commentary.

Ad placements are “baked in” (meaning they are evergreen and will not be replaced) and include outgoing links on Instagram Stories, the show notes, and syndication to Facebook. Ad rates will be based on a $45- $55 CPM plus agency commission and there will be two spots per episode at :60 each. If you’d prefer to place ads through an agency that specializes in group buys and brokering, I’d be happy to put you in touch with one of my preferred ad placement agencies who specialize in group buys.

Current channel reach:

• Instagram @IndianaAdams: 9500+ with an excellent engagement rate and view count in Stories

• Email subscribers: 54% open rate— 900+ general and 300+ launch team

• Facebook @IndianaAdamsOnline: 1900+ followers

ABOUT THE HOST

Hi. I’m Indiana Adams. Eleven years ago, my personal style blog grew in popularity because I did something other fashion bloggers weren’t yet doing: I wrote just like I speak to my friends. Silly, vibrant, and earnest— I brought a mix of vulnerable writing and humorous ponderings that positioned me as an accessible, go-to friend on the internet. From 2009- 2015 I ran a bloggers’ conference, Texas Style Council to support other creatives in the personal style blog and lifestyle blog space.

In 2015, I pivoted from the personal blog space to podcasting and continued to be a trusted voice online. I co-hosted a successful show with my husband called Mom Jeans & Dad Jokes for one season, I was hired as the season 3 & 4 host of a well-known established show before they moved behind a paywall, I run the social media arm of a long running non-profit podcast, and I now have the opportunity to host my very own solo show.

In this new endeavor, I wanted to explore what it would be like to eschew the round-table and guest-centric podcast format in lieu of trying something that feels more like a personal blog. My professional experience as a proven podcast host and producer combined with my passion for creating authentic community among women have come together so beautifully in this new dream.

Personal “blogcasts” aren’t yet a thing, but if anyone is going to be at the forefront of a new genre, I’m the gal for the job.

If you’re interested in supporting a larger, narrative work, one entire season of Everyone I’ve Ever Known is accepting one brand underwriter for its first 20 episodes.

I have extremely limited availability. The only dates remaining this quarter are:

July 24 | August 21

Email ASAP to secure your Today By The Way sponsorship spots: